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Business · · 6 sources

Peter Lim sells 42% of Valencia CF to US-led Pitchwise Holdings, valuing club at €1.25bn

Pitchwise will also add €100 million of new capital, subject to regulatory approvals, while Kiat Lim remains club president under the new shareholder structure.

The deal

Meriton Holdings, the vehicle of Singaporean owner Peter Lim, has agreed to sell 42% of Valencia CF to Pitchwise Holdings, the club announced in a statement on Friday, 23 October 2026. Lim remains the majority shareholder, and his son Kiat Lim keeps the presidency inside a new shareholder structure. eldiario.es reports that Lim held 92% of the club before the sale, although the club did not disclose the price paid for the shares. The club put the company's enterprise value at €1.25 billion, covering the men's and women's teams as well as the current Mestalla and the planned Nou Mestalla. Pitchwise will add €100 million of new capital that the club says is available immediately, subject to the usual closing conditions and regulatory authorisations.

Who is buying

Pitchwise is led by Ann Rodriguez and Corey Woolfolk, who serve as its general partners. Woolfolk, a former MLS player, launched the group in 2015, while Rodriguez has previously worked for Atlanta United, the organising committee of the 2028 Los Angeles Olympics and the NBA. The investors named by the club include George Roberts and Henry Kravis, co-founders of KKR, and Penner Sports Group, a family investment group founded by Greg and Carrie Penner in 2022 and based in Denver. According to the New York Times, Roberts and Kravis are investing in a personal capacity, so the deal is not a KKR move. Penner Sports Group counts the Denver Broncos among its assets and holds a minority stake in the Colorado Rockies.

Ownership and stadium plans

The Lim family has owned the club since 2014, when Peter Lim stepped in after a financial crisis caused by mounting debts, according to the New York Times. Under the terms of the deal, the €100 million arrives first as a loan that converts into equity, which dilutes Meriton Holdings and the 44,000 supporters who own about 8.5% of the club. The club calls the planned move to the Nou Mestalla the most important milestone in its last 100 years. The current Mestalla has capacity for 49,000 spectators, while the new stadium is planned to hold more than 70,000.

Reaction and timeline

Kiat Lim said in a press release on Friday, 23 October 2026, that he expects a new era for the club.

I am confident that we are entering a new era and we can achieve great things for Valencia CF.

— Kiat Lim

Rodriguez and Woolfolk described joining Lim in running the club as an honour and said they had visited the city many times during negotiations. Kiat Lim said the club had attracted strong interest, but that Pitchwise was the only partner he really wanted to explore a partnership with.

They bring long-term investment experience and a deep knowledge of the sports sector.

— Kiat Lim

The sequence runs from the Lim family's ownership since 2014 to the announcement on 23 October 2026, and the deal remains subject to regulatory approval in Spain.

Pitchwise and Valencia CF ownership milestones
2014Lim family begins owning the club
2015Corey Woolfolk launches Pitchwise Holdings
2026-10-23Valencia CF announces the 42% stake sale, pending regulatory approval
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Sources