Trump's Truth Social to charge up to $100,000 a month for early access to his posts

The product

Trump Media & Technology Group (TMTG) announced on 17 July that it will launch Truth API, a paid data feed delivering real-time access to posts from the ten highest-ranking Truth Social accounts. The service goes live on 1 August and is aimed at banks, hedge funds, and proprietary trading firms that already pay for low-latency data. TMTG CEO Kevin McGurn said the API uses "familiar, industry-standard delivery methods" to push posts to customers "in milliseconds," with 24/7 coverage and a historical archive back to 2022.

Markets already move on Truth Social posts.

During negotiations with potential clients, TMTG floated a monthly price of up to $100,000, according to the Financial Times. Some outlets reported a lower figure of $10,000 per month, but the higher number dominated coverage. The company expects the service to become "a meaningful, ongoing source of revenue."

Market-moving history

President Donald Trump, the platform's most-followed user with 12.9 million followers, has repeatedly used Truth Social to announce policy shifts that roiled global markets. On 9 April 2025, a post declaring a 90-day suspension of many new tariffs sent Wall Street indices sharply higher. Earlier that month, a "Great time to buy" message appeared hours before the tariff suspension was formally announced. Posts about the war in Iran have triggered swings in oil prices. For traders, even a millisecond head start on such information can translate into profit.

Conflict of interest concerns

The plan drew immediate criticism. Because Trump is both the platform's most influential user and the majority shareholder (his revocable trust holds roughly 41% of TMTG), critics argue he is selling privileged access to his own presidential announcements. Kathleen Clark, a law professor at Washington University and an expert on government ethics, called the move "blatant corruption."

He is selling accelerated, privileged access to information about what he is doing as president. It's more blatant corruption, an inappropriate exploitation of government power to enrich himself.

Wall Street executives expressed unease to the Financial Times about being forced to pay a company controlled by the president for market-sensitive data. One hedge fund executive told the FT, "People will pay because they won't have a choice. If you aren't aware of this information, you will bitterly regret it."

Financial stakes

TMTG's core business has struggled. Truth Social's advertising revenue was just $3.7 million last year, while losses reached $712 million, according to Forbes. The stock has fallen roughly 27% since the start of 2026, hitting an all-time low in late June, and shareholders have lost an estimated $6 billion since early 2025. The Truth API is seen as a bid to turn the president's market influence into a revenue stream that directly benefits the Trump family trust. Trump's overall fortune, however, rose by $2.2 billion last year, driven mainly by the family's cryptocurrency ventures rather than the media business.

The service launches on 1 August, and TMTG has not disclosed whether Trump's own posts will be included in the paid tier or how much faster the feed will be than the free version. After the FT report, TMTG shares recovered most of their daily losses, though the stock remains down about 27% year-to-date.