Sam Fender vows to change 2027 stadium tour ticket prices after fan outcry

The prices that sparked the complaint

Sam Fender has criticised ticket prices for his own 2027 stadium tour, calling them 'inflated' in an Instagram reply to a social media post. The post, by festival and gig expert Gavin Davis, set out expected prices before any tickets had gone on sale. It claimed that standing tickets at Wembley Stadium would be split into 'front standing' at £130.75 (€156) and 'standing' at £98.85 (€117). Seated tickets at the venue would range from £64.75 (€77) to £130.75 (€156). These figures come from the post itself, and no official price list had been published when the reaction began.

What Fender said

Fender said he was 'not happy with these prices' and that they were 'getting changed'. His reply also pushed back on how the prices had been set, and he argued that any increase should reflect the real cost of staging the show.

It got inflated well more than I'd had in mind, it should only be inflated in relation to the cost of putting the show on.

He also said the standing area would not be split into tiers and that he had known nothing about the plan. He added that he had no idea how such pricing had become normal at gigs, and that he did not want fans to be offered a paid option to stand closer to the front. His final point was that this approach would not be used on this tour.

Fans and the sale timetable

Fans reacted quickly to the post and to Fender's reply, with many expressing anger and shock at the listed prices. Tickets are not yet on sale. A pre-sale opens at 09:30 GMT on Wednesday, 28 October 2026, and general sale follows at the same time on Friday, 30 October 2026. No revised prices had been announced when these reports were published.

Fender is not the first musician to raise concerns about ticket pricing. Zara Larsson agreed earlier this year with fans that her own tickets were too expensive. The Swedish singer said she had no control over prices but hoped to have some influence in future.

The 2027 tour

The Proper Massive Stadium Tour '27 was announced earlier this week, and its locations were confirmed on Monday, 19 October 2026. Shows are planned at Newcastle's St James' Park, Cardiff's Principality Stadium, Edinburgh's Murrayfield Stadium, Manchester's Etihad Stadium and Dublin's Marlay Park, along with Wembley Stadium in London. Wembley is set to host shows on 18 and 20 June 2027, and Marlay Park on 1 July 2027.

The tour comes after a strong run of chart success for Fender. He has achieved four UK top 10 singles and three UK number one albums. His duet Rein Me In with Olivia Dean reached number one on the singles chart and spent 23 weeks at the top, becoming the longest-running number-one single in UK music history. Fender is a Mercury Prize winner, and his best-known songs include Hypersonic Missiles, Seventeen Going Under and People Watching.